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Home / Event Management, Volume 26, Number 2

The Mediating Effect of eWom on Emirati Motivational Factors and the Intention to Volunteer: the Case of The Abu Dhabi Special Olympics World Games 2019

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The main purpose of this study is to examine motivational factors that affect voluntary intentions among Emirati citizens in the U.A.E. Good citizenship, expression of values, community concern, and personal development have been previously found as motivational antecedents for volunteers. The relationship of these variables with volunteering intention for the 2019 Special Olympics World Games was examined and a conceptual model created. Model fitness was tested using LISREL structural equation modeling (SEM). The results show that community concern and personal development have positive relationships with the intention to volunteer for the games. Mediation analysis demonstrates that eWOM is suppressing the effect of community concern on voluntary intention.

Keywords: LISREL; SPECIAL OLYMPICS; UAE; VOLUNTEER INTENTION; eWOM

Document Type: Research Article

Affiliations: 1: College of Business, Zayed University, Abu Dhabi, United Arab Emirates 2: College of Communication and Media Sciences, Zayed University, Abu Dhabi, United Arab Emirates

Publication date: 09 March 2022

This article was made available online on 14 April 2021 as a Fast Track article with title: "The Mediating Effect of eWOM on Emirati Motivational Factors and the Intention to Volunteer: The Case of the Abu Dhabi Special Olympics World Games 2019".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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