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Wackiness and Event Management: The Case of the World Alternative Games

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The World Alternative Games (WAG) is a biennial event that takes place in Britain's smallest town. This article considers the ways in which wackiness is central to event spaces within the town of Llanwrtyd Wells, Wales. Based on a social constructivist approach, this work sheds light on aspects of the concept development, planning, and organization of events within a particular locale. It shows how wackiness is an important element of the event management development in the town and a key part of wider rural tourism development.


Document Type: Research Article

Publication date: August 31, 2020

This article was made available online on January 22, 2020 as a Fast Track article with title: "WACKINESS AND EVENT MANAGEMENT: THE CASE OF THE WORLD ALTERNATIVE GAMES".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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