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Long Strange Trips: Tourism, Events, and the Grateful Dead

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The Grateful Dead are one of the most studied musical groups of the 20th century. Though the band as an entity ceased to exist in 1995, various spin-off groups from surviving members continue to tour and play the band's music. Furthermore, numerous other events continue to use the Grateful Dead name and legacy to gain attention and attract visitors. Despite the fact the band and its fans—the Deadheads—have been explored by researchers in a variety of academic fields and disciplines, there are relatively few studies that directly investigate the tourism and events aspects of group, particularly given that fan travel and the band's unique concert scene remain integral components of the Grateful Dead experience. Therefore, this article explores the ways in which existing research about the Grateful Dead from other academic fields intersects with topics and issues in tourism and events and suggests that there are numerous avenues for tourism and events researchers to directly explore the ongoing Grateful Dead phenomenon.
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Document Type: Research Article

Publication date: December 6, 2019

This article was made available online on June 6, 2019 as a Fast Track article with title: "LONG STRANGE TRIPS: TOURISM, EVENTS, AND THE GRATEFUL DEAD".

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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