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Ecological Systems Theory Approach to Corporate Social Responsibility: Contextual Perspectives From Meeting Planners

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Business reputation, competitive advantage, differentiation, and regulatory adherence are all factors that are pushing corporate social responsibility (CSR) center stage within the international meetings industry. However, attempts to simplify what is essentially a complex and contextual driven movement through certification and guides has created an incomplete understanding of the salient issues; contemporaneously ignoring contextual variables rather than acknowledging these and the impact these variables have on CSR practice and acceptance. The purpose of this article is to explore the contextual debate of CSR adaptation and practice within the meetings sector within a framework of an ecological systems theory. The authors applied a constant comparison process across 90 interview transcripts in order to establish a rigorous audit trail of analysis. Eight practices were identified: Green Technology, Legislation, Transparency and Reliability, Nonfinancial Donations, Workforce, Community Engagement, Supply Chain Management, and Volunteer Labor. These eight practices were then applied to the constructs of an ecological systems model and an exploration of contextual factors was considered. In recognizing a systems approach to CSR there is an acceptance that there is not one best method and that different values, implementation approaches, and evaluation mechanisms of CSR can lead to similar results.
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Keywords: CONTEXT; CORPORATE SOCIAL RESPONSIBILITY (CSR); ECOLOGICAL SYSTEMS THEORY; EVENTS MANAGEMENT; MEETING PLANNERS

Document Type: Research Article

Publication date: September 13, 2016

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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