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Exploring the Site Selection Decisions of Incentive Travel Planners

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This article examines how incentive travel is conceptualized, planned, and organized in three major markets—Australia, China, and the US. The findings suggest that planners across the three markets share similar perceptions on what characterizes incentive trips but differ slightly in the planning and operational phase pertinent to varying customer characteristics and requirements. This exploratory study provides a basis for future research in the area of incentive travel and useful information for incentive travel planners.
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Keywords: BUSINESS EVENTS; INCENTIVE TRAVEL; PLANNERS; SITE SELECTION

Document Type: Research Article

Publication date: September 13, 2016

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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