Skip to main content
padlock icon - secure page this page is secure

Comparison of Local and International Festival Attendees' Motives and Perception of Festival Impacts: Case of Sauti Za Busara

Buy Article:

$48.00 + tax (Refund Policy)

Festivals have been in existence since time immemorial. Festivals serve as cultural celebrations for the locals and international tourists who wish to look into the local culture. The concept of sustainability has crossed boundaries from its original environmental issues into tourism and festivals. As a means towards ensuring festivals remain a core rather than a peripheral leisure activity for both locals and international attendees, this study aimed at comparing the motives and perception of festival impacts for the two groups. A self-administered questionnaire was used in collecting data during the annual Sauti za Busara music festival in Zanzibar. Chi-square and t-tests were used to ascertain group differences where motivation to attend the festival indicated significant differences between locals and international attendees. Both groups of attendees indicated to have positive perception of the festival impacts onto the economic, environment, and socioculture. The results have policy and management implications that can aid festival stakeholders to make the festivals sustainable.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: September 13, 2016

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more