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The Economic Impact of College Sporting Events: A Case Study of Division I-A Football Games

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In sport management, economic impact studies are often used to estimate the economic benefits of sport events, sports facilities, and sports teams. Many studies have focused on the measurement of hallmark or mega-events but few have focused on the impact of smaller scale repetitive events. The objective of this study was to estimate total spending and economic impact on the local economy of visitors to college football games and then to assess the value of the sport to the community. Using the input–output model, the study calculated the economic impact of these events on sales, income, value-added, and employment of the community. Key misapplications in economic impact analysis and costs associated with sporting events are also discussed.
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Keywords: COLLEGE SPORTING EVENT; ECONOMIC CONTRIBUTION; ECONOMIC IMPACT ANALYSIS

Document Type: Research Article

Publication date: September 1, 2010

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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