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Open Access Technostalgia of the present: From technologies of memory to a memory of technologies

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This article reflects on today’s ‘technostalgic’ trend in media culture by examining the various ways in which Super 8 film as a media technology from the past is re-appropriated and remediated in contemporary memory practices. By looking specifically at restorative and reflective forms of technostalgia manifest in the project Bye Bye Super 8 – In Loving Memory of Kodachrome (2011) and the digital smartphone app iSupr8 (2011), the author explores how in contemporary memory practices media technologies not only construct and mediate memories but have also become the objects of memory themselves. While analysing this double mnemonic process – accounting for both the memory construction by the media technology and the reminiscence of the media technology itself – it is argued that we currently witness a new kind of memory practice enforcing an attentive shift from technologies of memory to a memory of technologies.
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Keywords: Super 8; media technologies; memory practices; remediation; technostalgia; vintage

Document Type: Research Article

Affiliations: Tim van der Heijden is a PhD candidate at Maastricht University, the Netherlands. He holds a RMA degree in media studies from the University of Amsterdam (cum laude) and a BA in cultural studies from Erasmus University Rotterdam/University of Essex, UK. His research investigates, from a long-term historical perspective, how changing technologies of memory production (film, video, and digital media) have shaped new memory practices in home moviemaking and screening.

Publication date: September 1, 2015

More about this publication?
  • NECSUS is an international, double-blind peer reviewed journal of media studies connected to NECS (European Network for Cinema and Media Studies) and published by Amsterdam University Press. The journal is multidisciplinary and strives to bring together the best work in the field of media studies across the humanities and social sciences. We aim to publish research that matters and that improves the understanding of media and culture inside and outside the academic community. Each volume includes feature articles, a special thematic section, a video essay section, and a reviews section that covers books, festivals, and exhibitions. NECSUS is targeted to a broad readership of researchers, lecturers, and students, and will be offered as a biannual open access, online journal.

    The journal is published in Open Access, with the following Creative Commons copyright license: Attribution-Non Commercial-No Derivatives (CC BY-NC-ND 4.0).

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