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Open Access Drie soorten boodschappen in de gezondheidscommunicatie

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Abstract

Three types of messages in health communication. What determines success or failure?

Document designers in the field of mass health communication face great challenges when developing persuasive messages to change people’s behaviour. Theoretical and experimental research, however, has contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narratives, stories in different formats that may persuade readers into more healthy behaviour by reducing their resistance to attempts to change this behaviour.
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Keywords: Health communication; fear appeals; narratives; puzzling messages

Document Type: Research Article

Affiliations: Prof dr. Carel Jansen (careljansen.nl) is hoogleraar Communicatie- en Informatiewetenschappen aan de Rijksuniversiteit Groningen. Daarnaast is hij sinds 2002 als buitengewoon hoogleraar verbonden aan de Universiteit Stellenbosch in Zuid-Afrika., Email: [email protected]

Publication date: May 28, 2015

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  • Internationale Neerlandistiek is het wetenschappelijke tijdschrift van de Internationale Vereniging voor Neerlandistiek. Het Nederlandstalige tijdschrift bevordert de dialoog tussen alle wetenschappers die werkzaam zijn op het gebied van de internationale neerlandistiek. Internationale Neerlandistiek richt zich op de Nederlandse (en Zuid-Afrikaanse) taal- en letterkunde in ruime zin, en heeft daarnaast aandacht voor interculturele aspecten van deze subdisciplines, communicatiewetenschap, didactiek en nieuwe technologie in de vakbeoefening, het verloop van canoniseringsprocessen, vertalen, culturele studies en voor de cultuur van de Lage Landen. Het tijdschrift heeft qua vraagstelling, methode en object een internationaal vergelijkende, en qua auteurs, lezers en verspreiding een internationale dimensie.

    Internationale Neerlandistiek is the scholarly journal of the International Association for Neerlandistiek. Internationale Neerlandistiek is a Dutch language, peer-reviewed journal with an international focus. The journal aims to improve the discussion in international Dutch (including South-African) linguistics and literature, in the broadest sense, including intercultural aspects of subdisciplines, communication studies, translation, cultural studies and the culture of the Low Countries in general.

    The journal is published in Open Access, with the following Creative Commons copyright license: Attribution-Non Commercial-No Derivatives (CC BY-NC-ND 4.0).

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