Halal Food Supply Chain: The Proposed Extension Towards the New Islamic Supply Chain Network Model Development

This study is to propose some extensions of the existing halal food supply chain model by diagnosing and reviewing the important issues of halal in Malaysia’s food and beverages (F&B) products from the perspective of supply chain and logistics model. Over the years, Malaysia has gone through a series of arguments on halal and non-halal issues from the consumers’ community and how it imparted the serious contamination to the halal supply chain expansively in the foods’ products industries. Some issues like Cadbury and supermarket trolleys have released how seriousness the responsibilities of authorities in tackling the halalness of the entire industries and cautiously up to date the issue with highly integrity. In this study, the biggest challenge of the F&B products is to develop a model of supply chain halal integrity and unluckily not many studies have been conducted so far. Therefore, the proposed extensions are crucial and critical to be referred to by all businesses in order to support the growing halal economic development, especially in the Muslim countries. Methodology of the research information was based from the qualitative semi-structured interviews and literature reviews. The interview’s objective of this research is to get a real case scenario understanding about halal F&B products, e-Halal, halal hubs, including supply chain and logistics in Malaysia. This study gets its information from the seven respondents from various halal industry backgrounds and is analyzed in order to add some new elements into the existing halal supply chain model. As a conclusion, the study is trying to propose some extensions of the halal food supply chain model into a more comprehensive model known as “New Islamic Supply Chain and Logistics Network Model.”