Radio Mobile Apps Review: User Measurement and Appreciation

Rating and review are the most important trigger in ability and installation of applications (apps). Review about effectivity, efficiency, and satisfaction in usability becomes critical factors in assessing application’s success or failure. In addition, the presence of Internet converges all types of media which have different characteristic. The media characteristics such as audio, audiovisual, dan visual text could be integrated into a single medium of new media. Consequently, conventional media measurement is no longer compatible with this new media. In case of Prambors radio, the radio now can be accessed through conventional radio and live streaming, either by mobile apps or website. Unfortunately, there is no any previous research on the audience’s perception of radio apps including Prambors radio apps. Hence, this study proposes to develop a construct about user appreciation of converged media with the case of Prambors radio mobile apps in Indonesia. By using content analysis, this study also proposes an elaborated measurement based on user’s appreciation toward converged new media.