Machine Learning Techniques and Statistical Methods for Business Applications: Implications on Big Data Gold Rush
As computers are involved in many business areas many firms rely on data to improve business performance. This paper explores various data mining techniques including machine learning techniques and statistical methods to handle big data. This paper investigates how machine learning and statistical techniques are used in business areas and how various analytical methods are used according to business applications. Also this paper discusses some implications on big data gold rush and asks what big data techniques can be profitable industry in a big data value chain.
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Document Type: Research Article
Affiliations: Department of Business Administration, Seoul National University of Science and Technology, Seoul, Korea
Publication date: July 1, 2018
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