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Stimulate Changes of Views, and Measure to Learn to Transform Organizational Performance: An Action Research Case

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The case organization realizes that if they can stimulate changes in the views, from different angles, of their employees, suppliers, and customers, such as about the way the organization measures and manages their performance, for the benefits of the customers, they then can transform their business and gain sustainable competitive advantage. Objective: The research objective is thus to first propose an action-research methodological framework that best suits the organizational policy and culture, and uses that to help the organization learn the essence of performance measurement systems and to use the understanding to help them transform business of the case organization while making contribution to the body of knowledge. Results: The result shows that not only action research provides a critical perspective of conclusion that contributes academically, but practically it allows the case organization to transform their business as well as the knowledge base for challenging day-to-day operations and variants of the emerging issues in the industry. Conclusion: Theoretically, this research provides a critical view to understand performance measurement system, while provides evidences to the knowledge-driven action research methodological process.
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Keywords: Measurement; Methodological; Sustainable

Document Type: Research Article

Affiliations: School of Management, Mae Fah Luang University, 333 Moo 1, T. Thasud, A. Muang, Chiang Rai 57100, Thailand

Publication date: July 1, 2018

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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