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Bugis Ethnic Family Farmer’s Interpersonal Communication Model in Overcoming Farmer Regeneration Crisis in South Sulawesi Cocoa Planting Center

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Regeneration of cocoa farmer’s children requires priority attention to maintain the continuity and sustainability of cocoa production, especially in Sulawesi corridor as the third largest cocoa producer in the world. Crisis of cocoa regeneration can be minimized by giving priority, in particular the internalizing of Buginese ethnic local values by interpersonal communication within the family approach. This research type is qualitative approach refers to a case study that in-depth elaborates on Buginese Ethnic family interpersonal communication that maintains parenting which reflect to the local culture. The results of this study found models of interpersonal communication in Buginese ethnic families that apply parenting guided by local values; First, balanced model that applying a parenting by using advice or ‘paseng’ and the award of parents to their children from an early age. Balance model has the characteristics where parents and children mutually proactive and participatory learning and interact about cocoa plants. Second, imbalance model which implement parenting by using advice or ‘paseng,’ but only parents active and have high participation in transforming local values to their children. Third, the monopoly model tends to apply a sanction/reward to the child when the child does not have interest in studying cocoa or living as cocoa farmers.
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Keywords: Bugis Ethnic; Cocoa Farmer; Interpersonal Communication; Local Values

Document Type: Research Article

Affiliations: Hasanuddin University, Department of Communication, Faculty Social and Political Science, Makassar 90245, South Sulawesi, Indonesia

Publication date: July 1, 2018

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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