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Examining Students’ Satisfaction in Campus E-Voting: A Correlation Analysis

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Campus e-voting is executed in various public higher learning institutions in Malaysia as the university election commissions and administrators receive great benefits such as cost of printing, mailing and tabulating paper ballots, and the involvement of manpower required at the voting sites, which are mostly decreased in the process of campus e-voting. Related to this context, this study examined correlations with students’ satisfaction in campus e-voting. Data was collected among university students who have had at least a one-time experience in casting votes electronically in the past year during the campus e-voting period and then analysed using Pearson correlations. Results revealed that students’ satisfaction in campus e-voting highly associated by students’ perceived knowledge of which voters with higher perceived knowledge be likely to develop positive satisfaction in campus e-voting. When they were knowledgeable about the party they voted for in campus, they were aware of the aspirations of the nominated candidate to uphold students’ rights, needs, and demand from the university management. The election commission of the university, as well as the university management, should upsurge students’ turnout and commitment to vote during campus e-voting by delineating effective marketing strategies, campaigns, and promotions across a number of channels in order to warrant that voters can sense that their involvement is merited and will vote electronically in the next campus election. Direction for future research is also offered.
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Keywords: Commitment to Vote; Confidence; E-Voting; Information Seeking; Perceived Knowledge; Satisfaction

Document Type: Research Article

Affiliations: 1: Labuan Faculty of International Finance, Universiti Malaysia Sabah, 87000 F.T. Labuan, Malaysia 2: Faculty of Computing and Informatics, Universiti Malaysia Sabah, 87000 F.T. Labuan, Malaysia

Publication date: July 1, 2018

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