Exploring the Dimension of Culture-Based Experience Quality

At present, literature has a limited attention on the culture-based tourism experience. Driven by the identified gap in the literature, this study tries to explore the dimension of tourist experience with the culture-based creative attraction. The data were gathered from 331 culture-based creative tourists, chosen using purposive sampling at four traditional attractions in Bandung, Indonesia. This study specifies that the culture-based experience quality consists of four dimensions, namely employee service, uniqueness and learning, peace of mind, and escapism. The identified dimensions provide practitioners and academics in the understanding of the experience quality of culture-based attraction experience.