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Exploring the Dimension of Culture-Based Experience Quality

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At present, literature has a limited attention on the culture-based tourism experience. Driven by the identified gap in the literature, this study tries to explore the dimension of tourist experience with the culture-based creative attraction. The data were gathered from 331 culture-based creative tourists, chosen using purposive sampling at four traditional attractions in Bandung, Indonesia. This study specifies that the culture-based experience quality consists of four dimensions, namely employee service, uniqueness and learning, peace of mind, and escapism. The identified dimensions provide practitioners and academics in the understanding of the experience quality of culture-based attraction experience.
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Keywords: Creative Tourism; Culture Attraction; Dimension; Experience Quality

Document Type: Research Article

Affiliations: Business Administration Department, Bandung State Polytechnic, Bandung 40559, Indonesia

Publication date: November 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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