In order to penetrate the demands of customer requirements, the implementation of Quality Function Deployment (QFD) theory has been identified as a distinguished strategy, which is responsible in transforming customer requirements into product development or services. QFD has been adapted
in most of the major manufacturer in Japan and United States and has been proven to reduce material waste and times production while improving the quality of product design. This shows that, the use of QFD can help SMEs entrepreneurs to improve their productivity and services in order to accommodate
international markets. However, SMEs are facing challenges to implement and integrate QFD due to some factors. Therefore, the objective of this paper is to provide a review of the readiness among the SMEs in Malaysia apparel industry in implementing QFD. The method to review the perception
and feedback from the SMEs are via survey and phone interviews among the apparel SMEs that are registered with SME Corp Malaysia. Analysis from the feedback was used to get the first impression of the level of readiness and current knowledge of the SMEs in order to stimulate QFD implementation
in apparel Malaysia Industry in the future.
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Quality Function Deployment;
SME Apparel Malaysia;
Document Type: Research Article
Faculty of Art and Design, University Technology MARA, UiTM Shah Alam, Malaysia
Faculty of Information Science and Technology, The National University of Malaysia (UKM), Bangi Malaysia
Publication date: April 1, 2017
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ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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