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Addressing the Importance of the Sensory Aspect in Tourism Studies—A Literature Review

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Although sensory aspects has been discovered as one of the most important areas in tourist experience, reviewing the previous literature on the importance of the sensory aspects in tourism studies is still in the limelight. This review paper examines two major areas in tourism studies which discusses the influence of sensory aspect towards the tourist experience, namely, in the area of tourism marketing and tourism geographies. Based on the key research gaps which have been identified, it is concluded that there are the needs for sensory aspect studies in relation to the tourist experience in developing a positive impact of the quality of tourist experience in tourism literature.
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Keywords: Sensory Experience; Sensory Marketing; Sensuous Geography; Tourism Geographies; Tourism Marketing

Document Type: Research Article

Affiliations: 1: Faculty of Built Environment, Universiti Teknologi Malaysia, Skudai, 81310, Johor, Malaysia 2: Faculty of Management, niversiti Teknologi Malaysia, Skudai, 81310, Johor, Malaysia

Publication date: April 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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