Skip to main content
padlock icon - secure page this page is secure

A Comparative Study on Viewers’ Perceptions of the Portrait of the MH370 Incident by the Social Media in Malaysia and China

Buy Article:

$106.34 + tax (Refund Policy)

The MH370 incident demonstrated an unprecedented international humanitarian response from the technology sector. This study attempted to have a deep insight about online users’ perceptions towards the portrait of this incident by the social media in Malaysia and China. Social networking sites such as Facebook (in Malaysia), Weibo (in China) and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This study argued the technical and social knowledge to work with social media represents a steep learning curve for crisis managers who are used to working with traditional new media, as there is a significant relationship between empowerment of social media and effectiveness of crisis communication. The result of survey indicated different level of engagement with the content posted on social media in these two countries. This study proposes social media strategies that will be an integral part of any organization’s plan to respond to an accident or major incident.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: China; Crisis Communication; MH370; Malaysia; Social Media

Document Type: Research Article

Affiliations: 1: School of Communication, Universiti Sains Malaysia, Penang, 11800, Malaysia 2: School of Journalism and Communication, Jinan University, Guangzhou, 510632, China

Publication date: April 1, 2017

More about this publication?
  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more