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Determinants of Consumer Impulse Buying Behaviour in Context of Footwear Industry

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In recent times, women’s footwear industry has increased its dominance in the fashion world that results in a large pool of competitors who are eyeing the same target market. With that in view, women’s footwear companies need to entice women continuously to purchase shoes in an impulsive manner. This study investigates the complex interrelationships between hedonic consumption, product involvement and emotion on impulse buying tendency on footwear. Findings from the survey show that both hedonic consumption and emotion are found to influence impulse buying. Finally, the article discusses the implications of this research, its limitations, and future research.
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Keywords: Consumer Behaviour; Emotion; Hedonic Consumption; Impulse Buying; Malaysia; Product Involvement

Document Type: Research Article

Affiliations: 1: Centre for Sustainable Development and Corporate Social Responsibility in Business, Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Selangor, Malaysia 2: Faculty of Management (FoM), Multimedia University (MMU), Selangor, Malaysia

Publication date: April 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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