Analysis Balanced Scorecard in Tour Travel Agency in Indonesia
In a growing company that runs in the tourism industry, the performance measurement is needed to maintain its sustainability. The problem arises when the company is lack of knowledge about what application method to measure its performance and the details as well. The purpose of this research is to provide a balanced scorecard as an application method to measure the aspects of the company so that the company will be able to determine those aspects that have not run maximally in the company more easily. The method used in this research is quantitative method with a descriptive approach. Using analytical hierarchy process as the data processing method to determine the weight that is calculated on the balanced scorecard, the result found that company needs to improve its quality of service by repairing all matters relating to any outside party or consumers. The company also needs to pay attention to the work disciplinary that can be formed directly by regulation, training and the establishment of a conducive working environment. Increasing the work discipline will improve the quality of service of the parties within company to their customers.
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Document Type: Research Article
Affiliations: School of Business Management, Bina Nusantara University, Jakarta, Indonesia
Publication date: April 1, 2017
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