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Factors Influencing Supplier Selection Process Among Muslim Food Operators: A Qualitative Study

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As more food are traded across boundaries through business activities, people should indeed be concerned of what they consume daily. The demand of halal products has shown increases throughout the years from Muslim countries as well as in non-Muslim countries. Consumer expectations are also increasing with the growing knowledge of food safety and quality issues. In view of that, the purpose of this paper is to examine the factors that influence Muslim food operators in selecting their suppliers. In order to achieve this objective, interviews were conducted with managers and business owners involved in food supply chains. Based on the study, it was found that the religiosity, supplier competencies, traceability, trust and culture influence how Muslim food operators select their suppliers. This qualitative research provides some basic understanding on supplier selection practice in the halal food supply chain.
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Keywords: Halal; Halal Supply Chain; Islamic Value; Muslims; Product

Document Type: Research Article

Affiliations: 1: Faculty of Business Management, Universiti Teknologi MARA (Pahang), 26400 Bandar Tun Razak Jengka, Pahang, Malaysia 2: Faculty of Business and Accountancy, University Malaya 50603 Kuala Lumpur, Malaysia

Publication date: April 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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