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The Performance of SECI Model Implementation by Binus Students in the Environmental Awareness Socialization Final Project

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Environmental matters is one of the big problems in Jakarta as the capital city. That is the reason why Binus University took part with a project called ‘environmental awareness socialization’ as an action to educate the society around Binus and the students as well. Before educating the society around Binus, who were done by several groups of the students, the students, called The Cleanliness Ambassador Program, must have the values of environmental awareness first. To have the values internalized, the students had to do this project using the SECI (Socialization, Externalization, Combination, Internalization) model, to transfer their knowledge about clean environment each other effectively as well as strengthen their teamwork.This study aimed to find the performance of the students while doing the project using the SECI model. Participants of this study were 100 undergraduate students who took CB-Spiritual Development subject (Binusian 2017) with this particular final project. This study taken using convenience sampling technique and used quantitative method by using the measurement of frequency for managing and interpreting the data. This study found that the performance of SECI model done for the stage S, E, C, and I, the highest is 77%, medium is 18%, and the lowest score is 6%.
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Keywords: Environmental Awareness Socialization Project; SECI Model

Document Type: Research Article

Affiliations: 1: Character Building Development Center, Universitas Bina Nusantara, Jl.Kemanggisan Ilir III No. 45, Jakarta, Indonesia 2: Psychology Department, Universitas Bina Nusantara, Jl.Kemanggisan Ilir III No. 45, Jakarta, Indonesia

Publication date: April 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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