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Home / Advanced Science Letters, Volume 22, Numbers 5-6

CEO’s Technology Knowledge Towards E-Commerce Adoption: Perspective of Small and Medium Enterprises (SMEs)

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Electronic commerce (E-commerce) is gaining attention among practitioners and researchers in last two decades particularly among small and medium enterprises (SMEs). Seeing that E-commerce adoption among Malaysian SMEs is still in infant stage and the participation of enterprises in implementation of E-commerce is insignificant, this study aims to analyze the prime key factor of E-commerce adoption among SMEs in Northern state of Malaysia. CEO’s technology knowledge is specifically conducted in this research. Above and beyond, this study is conducted based on survey design and descriptive research investigation. Approximately 400 questionnaires are distributed to CEOs or managers diversified from different sectors but only 291 questionnaires were obtained. The research data is analyzed using frequency analysis, reliability analysis, descriptive analysis, as well as correlation analysis.

Keywords: CEO’s Technology Knowledge; E-Commerce Adoption; SMEs

Document Type: Research Article

Affiliations: 1: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, 01000, Kangar, Perlis, Malaysia 2: Kulliyyah Muamalat, Insaniah University College, 09300, Kuala Ketil, Kedah, Malaysia 3: School of Human Development and Technocommunication, Univrsiti Malaysia Perlis, 02600, Jejawi, Perlis, Malaysia 4: Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, 06010 Sintok, Kedah Darul Aman, Malaysia

Publication date: 01 May 2016

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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