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The Efficiency of e-Commerce and Social Media on Product Innovation and Business Success

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In the recent times, social media as well as e-commerce have become crucial issues for various organizations in many industries, especially in bigger firms because of the complex aspects of business activities. This research evaluates the concept of social media and e-commerce with the aim of developing a theoretical model for its relationship with product innovation and business success. This research identifies the dimensions for the proposed model for social media and e-commerce, product innovation and business success. This study is important mainly because of the fact that e-commerce and social media are two aspects gaining considerable attention in the research field as well as in the business world with considerable significance.

Keywords: Business Success; Product Innovation; Social Media; e-Commerce

Document Type: Research Article

Affiliations: Faculty of Management, Multimedia University, Cyberjaya, Malaysia

Publication date: May 1, 2016

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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