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Customer Preferences on Atmosphere: Case on SanDwich Bakar Restaurant, Jakarta

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Restaurant is one of the businesses that supports tourism development. Restaurants nowadays don’t only provide food, but also the service and atmosphere to their customers. The purpose of this study is to discover the customers’ preferences on the most desired atmosphere they find in a restaurant. This article is written based on an ongoing study to be conducted using conjoint analysis between the various attributes of restaurant atmosphere. Through the examination, it is expected to find the most desired combination of attributes in restaurant atmosphere based on the customers’ point of view.
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Document Type: Research Article

Publication date: April 1, 2015

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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