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Gender Influence on Repurchase Decision Through E-Commerce: A Case Study at PT GME

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This study aimed to determine wether or not the gender influence repurchase decisions through e-commerce. This is a case study at PT GRE, one of the companies on the tourism industry since 1971. The study took a sample of 96 customers at the company that already made transactions through e-commerce site at least once. The method of analysis is a binary logistic regression. The results support that gender has a significant influence on the repurchase decision through e-commerce. The company should pay more attention to this fact in attracting more customers to make purchases through the e-commerce.
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Document Type: Research Article

Publication date: April 1, 2015

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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