A Descriptive Study of the Indonesian Consumers
The aim of this paper is to describe the background of Indonesian consumers from descriptive analyses made via various secondary resources. In general, Indonesians represent a very important consumer group as they contribute towards the country’s economy via intense domestic consumption. The descriptive findings from the simple analysis are hoped to provide the government and other interested stakeholders with initial insight on the importance of Indonesians as consumers from various aspects like psychographics and on how they contribute to the growth of the country.
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Document Type: Research Article
Publication date: April 1, 2015
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