Effect of Higher Education Image and the Use of Information Technology Towards Relational Quality in Jakarta Private Universities

The purpose of this study was to analyze the effect of corporate image toward relationship of quality and effect on moderating variables, namely the use of information technology by students in improving the influence of private universities image toward relational quality. The research method used is descriptive and explanatory survey. The unit of analysis consists of 474 students. Data collection is using questionnaires and process of data with Warp PLS 3. The results showed significant and positive structural effects, as well as the parameters that form the endogenous and exogenous variables. Private universities in Jakarta should consider the use of information technology as a means of learning, so that students’ perceptions about the image of the college more influence on commitment, trust and satisfaction of students.