Novel Value Added Services Generated from Corporate Network Data
The competitive nature of Internet access service business drives Service Providers to find innovative revenue generators within their core competencies. Internet connection is the essential infrastructure in the current business environment. Service Providers provide the Internet connections to corporate networks. It processes network data to enable the Internet business communications and transactions. Mining the network data of a particular corporate network resulted in its business traffic profile or characteristics. Based on the discovered characteristics, this research proposes novel generic Value Added Services (VAS). The VAS becomes the innovative and competitive revenue generators. The VAS is competitive as only the Service Provider and its customer know the traffic profile. The knowledge becomes the barrier of entry for competitors. To offer the VAS, a Service Provider must build close relationship with its customer for acceptance.
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Document Type: Research Article
Publication date: April 1, 2015
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