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Investment Analysis of Modeling Website for Marketing of Cooperative with Cost Benefit Analysis Method

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Country However this is not directly proportional to the huge number of people who use the services of the cooperative. To improve the competitiveness of cooperative, website that allows members/customers to search products and information related to cooperatives is made. Then, it analyzed using the method of making a website with 7 stages of internet marketing and the method of calculating the cost-benefit analysis to conduct an analysis of the investment value of the website creation. So far, Cooperative’s marketing has been done conventionally. Cooperative has not been able to reach the online segment which has a larger market, so that Cooperatives can only serve customers who live close by. The result achieved from this design is a website that can be a place for cooperative in marketing their products. Website contains features that can help the cooperative to market their products and announce information like promos and other conveniences that can increase the profit earned by the cooperative. Investment of website projects are feasible based on the calculations of cost benefit and has surpassed the required standards (SD).
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Document Type: Research Article

Publication date: April 1, 2015

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