Skip to main content
padlock icon - secure page this page is secure

Online Marketing Channel in Selling Franchise Business in Indonesia

Buy Article:

$107.19 + tax (Refund Policy)

In Indonesia, as well as in the United States, franchise system is used as business expansion strategy for Small Medium Enterprises. In the year 2012, there are 1.700 franchise-format companies. It means that the franchise-format business has significant impact to Indonesia economic. Recently, franchisors are looking the appropriate marketing channels in order to increase their number of outlets. This paper data based on a survey in Jakarta on a 3-days December 2013 Franchise and Business Opportunities Expo with 82 respondents of franchise exhibition visitors (prospective franchisees) and 27 franchise exhibitors (franchisors). Half of this exhibition was followed by some franchisors and the others exhibitors sold products non-business opportunity. By using t-test and qualitative comparison, will be compared the answer from franchisors and franchisees. The objective of this paper is to see the ways of online marketing channel offer by franchisors are absorbed or not by prospective franchisees or investors.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Publication date: April 1, 2015

More about this publication?
  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more