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Online Marketing Channel in Selling Franchise Business in Indonesia

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In Indonesia, as well as in the United States, franchise system is used as business expansion strategy for Small Medium Enterprises. In the year 2012, there are 1.700 franchise-format companies. It means that the franchise-format business has significant impact to Indonesia economic. Recently, franchisors are looking the appropriate marketing channels in order to increase their number of outlets. This paper data based on a survey in Jakarta on a 3-days December 2013 Franchise and Business Opportunities Expo with 82 respondents of franchise exhibition visitors (prospective franchisees) and 27 franchise exhibitors (franchisors). Half of this exhibition was followed by some franchisors and the others exhibitors sold products non-business opportunity. By using t-test and qualitative comparison, will be compared the answer from franchisors and franchisees. The objective of this paper is to see the ways of online marketing channel offer by franchisors are absorbed or not by prospective franchisees or investors.
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Document Type: Research Article

Publication date: April 1, 2015

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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