A Methodology for the Development of New Mobile Application Service Concepts
This study suggests an approach to mobile application service concept development with an analysis of a mobile application store database. To generate the alternatives of mobile application service concepts, text mining, factor analysis, and morphological analysis are employed. Conjoint
analysis is applied to evaluate alternatives. The proposed can provide service managers and designers with guidelines and implications in the real processes of mobile service concept development.
Document Type: Research Article
Publication date: 01 January 2014
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