Developing a Business Model for Medical Tourism Alliance of Taiwanese Hospitals by Analytic Hierarchy Process
At a time when international medical tourism is prospering, our government has planned to foster the international medical industry as one of six key industries that will hopefully make Taiwan more competitive. Consequently, almost 30 hospitals have invested in the international medical industry and have been evaluated by the Department of Health. This paper attempts to select the best medical tourism alliance model by examining the perspectives of hospital operators in Taiwan. The study presents an evaluation model based on the analytic hierarchy process (AHP). Sensitivity analysis is performed in detail by varying the objective factor decision weight, the priority weight of subjective factors, and the gain factors. Adopted herein is the renowned BOCR model, which influences how competitive advantages especially with respect to developing and evaluating the objectives of optimal medical tourism alliance selection are related in order to devise a standardised operational procedure. In addition to a literature review and interviews with experts, this study adopts the modified Delphi method and AHP in order to develop an evaluation method for selecting the optimal medical tourism alliance in Taiwan to determine its effectiveness. Finally, we found that the expert is preferred over the Health Management Company. The proposed evaluation criterion provides a valuable reference for determining the optimal alliance structure for Taiwan's emerging medical tourism sector and provides high-level management of hospital institutions, government supervisors, and academicians with recommendations for future development.
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Document Type: Research Article
Publication date: September 1, 2013
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