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Stock Investment Decisions and Financial Behaviors: The Perspective of Psychological Biases

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With domestic economic growth showing signs of inertness, only through appropriate wealth management can investors rest assured. When making an investment, investors are subject to the opinions of their counterparts or others. However, the peer influence is not the sole factor affecting investors' behaviors; externalities and psychology also play a part. The research study emphasizes the influence of psychology on investors. The study considers psychological biases as a major factor in the stock investment, and believes an exploration of psychological biases may lead to the enlightenment of individual preferences in terms of finance. Therefore, the study will firstly compile various psychological biases and distribute questionnaires for the sake of quantitative research. The results of the questionnaires will be used to illustrate the effect of psychological status on investment decisions, the effect of demographics on psychological biases, and the effect of psychological biases on investment decisions. The study concludes the analysis with suggestions in response to various psychological biases for investors.
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Document Type: Research Article

Publication date: September 1, 2013

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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