Skip to main content
padlock icon - secure page this page is secure

A New Model for E-Loyalty

Buy Article:

$106.34 + tax (Refund Policy)

Building on previous researches for e-loyalty and trust with the e-vendor, the research incorporates Web site characteristics on online trust as important elements related to how e-loyalty evolves in Chinese online relationships. Using the data collected in Guangzhou, Shenzhen, Wuhan, Shanghai and Nanjing cities, a new model for e-loyalty is proposed and subsequently tested in Chinese online consumers. This study provides evidence that Chinese online trust is built through (1) familiarity (2) brand assurances with the vendor, (3) a belief that there are safety mechanisms built into the Web site, and (4) by having a convenient navigation and presentation elements, (5) one that is, easy to use. Implications of the research are suggested for academics and practitioners.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Publication date: September 1, 2013

More about this publication?
  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more