Marketing Research for LED Video Recording Light

Recently, LED video recording light (LED light) become more popular than ever, many photo-fans suddenly realize this tiny, powerful lighting product, can replace their old, bulky, expensive flash light and tungsten light overnight, which may change the global portable lighting market and digital camera market also. We took phone survey with Proportional odds model and analytical hierarchy process and empirical data in Taiwan. One contribution of our paper is that it illustrates how PAHP can be applied in this particular field survey of LED light. The literature stressed that key features of a new concept for relatively small companies how to meet the demand from potential consumers and market requirements. This paper may help management identify relevant LED light surveys and their indicators to enhance business performance.