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Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour Among Potential Donors

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We explored the relationship between materialism, awareness of environmental consequences and environmental philanthropic behaviour with a web survey (n=2,079) targeted at potential donors living in Finland. Environmental philanthropic behaviour comprise of donations of money and/or time to environmental charities. The awareness of environmental consequences was divided into egoistic, altruistic and biospheric concerns. Biospheric and egoistic concerns were positively, while materialism was negatively related to environmental philanthropic behaviour. Materialism was related to preference of charismatic species when choosing a target for donation. The results have implications for conservation marketing emphasising the importance of taking the different donor segments into account.
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Keywords: awareness of consequences; biodiversity conservation; environmental concern; environmental philanthropic behaviour; materialism

Document Type: Research Article

Publication date: December 1, 2019

This article was made available online on July 10, 2019 as a Fast Track article with title: "Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour Among Potential Donors".

More about this publication?
  • Environmental Values is an international peer-reviewed journal that brings together contributions from philosophy, economics, politics, sociology, geography, anthropology, ecology and other disciplines, which relate to the present and future environment of human beings and other species. In doing so we aim to clarify the relationship between practical policy issues and more fundamental underlying principles or assumptions.

    Environmental Values has a Journal Impact Factor (2020) of 2.518. 5 Year Impact Factor: 2.313.
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