The Marketing Review

Editorial
pp. 225-226(2)
Author: Egan, John

Sales Force Structure: A Review
pp. 227-242(16)
Author: Husain, Shabbir RV

A Practice-based Model of Effective Marketing Based on an Auto-ethnographical Observation of Brand Management Training at Procter & Gamble (p&g)
pp. 243-269(27)
Author: Young, Peter N.

Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework
pp. 270-306(37)
Authors: Choudhury, Nanda; Mukherjee, Srabanti; Datta, Biplab

e-WOM: Review and a New Conceptualisation
pp. 307-321(15)
Authors: Agarwal, Ridhi; Singh, Ramendra

Practical Implications in Popular Consumer Behaviour Research
pp. 322-343(22)
Authors: Annamalai, Balamurugan; Varshney, Sanjeev

Measuring Customer-based Brand Equity of Tourism Destinations: Just a Matter of Scale?
pp. 344-367(24)
Author: Leicht, Thomas

A Paradigmatic and Methodological Examination of Market Orientation Research
pp. 368-401(34)
Authors: Shaikh, Ateeque; Modi, Pratik; Yadav, Vanita; Kumar, Prashant