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Publisher: Westburn Publishers Ltd

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Volume 18, Number 3, Autumn-Winter 2018

Editorial
pp. 225-226(2)
Author: Egan, John

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Sales Force Structure: A Review
pp. 227-242(16)
Author: Husain, Shabbir RV

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Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework
pp. 270-306(37)
Authors: Choudhury, Nanda; Mukherjee, Srabanti; Datta, Biplab

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e-WOM: Review and a New Conceptualisation
pp. 307-321(15)
Authors: Agarwal, Ridhi; Singh, Ramendra

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Practical Implications in Popular Consumer Behaviour Research
pp. 322-343(22)
Authors: Annamalai, Balamurugan; Varshney, Sanjeev

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A Paradigmatic and Methodological Examination of Market Orientation Research
pp. 368-401(34)
Authors: Shaikh, Ateeque; Modi, Pratik; Yadav, Vanita; Kumar, Prashant

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