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Publisher: Westburn Publishers Ltd

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Volume 18, Number 2, Summer 2018

Editorial
pp. 113-114(2)
Author: Egan, John

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Defining and delimiting the scope of the Corporate Identity construct
pp. 115-129(15)
Authors: TC Melewar; Skinner, Heather

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Characteristics of social media non-adopters: Lessons learned
pp. 131-148(18)
Authors: Tarofder, Arun Kumar; Azam, S.M. Ferdous; Ali, Azrin

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Television advertising and children: Methodological and publication trends
pp. 161-180(20)
Authors: Hasan, Tania; Butt, Irfan

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Consumer guilt review: A practical guide for researchers
pp. 201-224(24)
Authors: Kayal, Ghadeer G.; Rana, Nripendra P.; Simintiras, Antonis C.

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