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Home / The Marketing Review, Volume 18, Number 1

Publisher: Westburn Publishers Ltd

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Volume 18, Number 1, Spring 2018

Editorial
pp. 1-2(2)
Author: Egan, John

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Factors influencing online shopping behaviour: A review of motivating and deterrent factors
pp. 3-24(22)
Authors: Saxena, Ekta; Gupta, Devashish Das

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Advancing Islamic branding: The influence of religious beliefs and religion-compliant product adoption
pp. 25-39(15)
Authors: Al-hajla, Ali Homaid; Nguyen, Bang; Melewar, TC; Jayawardhena, Chanaka

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Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group
pp. 41-53(13)
Authors: Hughes, Tim; O'Regan, Nicholas

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Sales control and performance: Moderating effects of salesperson and supervisor characteristics
pp. 55-69(15)
Author: Husain RV, Shabbir

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Disposal of used goods by consumers: An examination of the literature
pp. 71-95(25)
Authors: Kaur, Manpreet; Bawa, Anupam

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Customer research: Time for second thoughts
pp. 97-111(15)
Authors: Sarstedt, Marko; Schütz, Tobias

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