Skip to main content
padlock icon - secure page this page is secure

Publisher: Westburn Publishers Ltd

More about this publication?
Volume 17, Number 4, Winter 2017

Volume 17 Indexes
pp. i-iv(4)

Favourites:
ADD

Editorial
pp. 407-408(2)
Author: Egan, John

Favourites:
ADD

Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs
pp. 409-426(18)
Authors: da Silva, Edson Coutinho; Casas, Alexandre Luzzi Las

Favourites:
ADD

Mobile banking: A trade-off between mobile technology and service for consumers' behavioural intention
pp. 427-449(23)
Authors: Shareef, Mahmud Akhter; Dutta, Shantanu; Dwivedi, Yogesh K.

Favourites:
ADD
Favourites:
ADD

Revisiting brand experience: A research review, conceptual framework and an agenda for future research
pp. 469-493(25)
Authors: Kharat, Mukesh Govind; Kharat, Manoj Govind

Favourites:
ADD

Market pioneering: Exploring the evolution to its analogs
pp. 495-513(19)
Author: Shock, James R.

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more