The Marketing Review

Editorial
pp. 257-258(2)
Author: Egan, John

Examining SME engagement with local government clients: A design school model for the marketing of digital transformation services
pp. 259-281(23)
Authors: Durkin, Mark; Perez, Eva

The state of art of Resource-Based Theory in marketing research
pp. 283-306(24)
Authors: Corte, Valentina Della; D'Andrea, Chiara; Del Gaudio, Giovanna

Price framing literature: Past, present, and future
pp. 307-336(30)
Authors: Tripathi, Avinash; Pandey, Neeraj

Risk, privacy and security concerns in digital retail
pp. 337-365(29)
Authors: Marriott, Hannah R.; Williams, Michael D.; Dwivedi, Yogesh K.

Managing markdowns in fashion retail: Development of an approach
pp. 367-384(18)
Author: Dubey, Ashish

Linking and anticipating impulse buying in services: A review
pp. 385-406(22)
Authors: Kalita, Kalyani; Sarma, Mrinmoy K.