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Publisher: Westburn Publishers Ltd

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Volume 16, Number 4, Winter 2016

Volume 16 Indexes
pp. i-iv(4)

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Editorial
pp. 355-356(2)
Author: Egan, John

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A study of salesforce control systems and salesforce motivation
pp. 357-371(15)
Authors: Fatima, Zoha; Azam, M. Khalid

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Successful cooperative marketing: Leveraging a powerful and diverse marketing tool
pp. 405-418(14)
Authors: Rüth, René; Netzer, Torsten

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Social marketing, pester power and reverse socialisation
pp. 433-449(17)
Authors: Vel, Prakash; Mathew, Premi; Shirkhodaee, Estatira

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