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Publisher: Westburn Publishers Ltd

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Volume 16, Number 3, Autumn 2016

Editorial
pp. 233-234(2)
Author: Egan, John

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Exploring multichannel design: Strategy and consumer behaviour
pp. 235-263(29)
Authors: Shareef, Mahmud Akhter; Dwivedi, Yogesh K.; Kumar, Vinod

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Organic Model to reflect the transitional nature of family firms
pp. 285-297(13)
Authors: O'Leary, Simon; Swaffin-Smith, Chris

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Re-examining obesity prevention strategy: Is social marketing still a relevant option?
pp. 322-341(20)
Authors: Samad, Nayyer; Samad, Nasreen; Aftab, Nadeem

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Reverse psychology tactics in contemporary marketing
pp. 343-353(11)
Authors: Sinha, Jay I.; Foscht, Thomas

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