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Publisher: Westburn Publishers Ltd

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Volume 16, Number 2, Summer 2016

Editorial
pp. 109-110(2)
Author: Egan, John

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From pitch to ditch: The client/ad agency life cycle
pp. 111-127(17)
Author: Turnbull, Sarah

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Pay-per-click advertising: A literature review
pp. 183-202(20)
Authors: Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh K.; Piercy, Niall C.

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Why do advertisers use visual metaphors? A pragmatic perspective
pp. 203-214(12)
Author: Djafarova, Elmira

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