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Publisher: Westburn Publishers Ltd

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Volume 16, Number 1, Spring 2016

Editorial
pp. 1-2(2)
Author: Egan, John

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The management of luxury brand behaviour: Adapting luxury brand management to the changing market forces of the 21st Century
pp. 3-25(23)
Authors: Duma, Fabio; Willi, Christine Hallier; Nguyen, Bang; Melewar, T.C.

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A conceptual framework for structuring internet-based marketing survey research
pp. 26-45(20)
Authors: Wiley, James B.; Albaum, Gerald

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Netchain: An analytical approach to local economic development
pp. 46-61(16)
Author: Walo, Megerssa Tolessa

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Assessment of e-government service quality: An emerging market perspective
pp. 62-77(16)
Authors: Sharma, Rajesh; Jayasimha, K.R.

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Exploring the consumer opportunism conundrum in the insurance industry: The role of marketing
pp. 92-106(15)
Authors: Gbadamosi, Ayantunji; Yusuf, Tajadeen Olalekan

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