@article {:2015:1469-347X:i,
title = "Volume 15 Indexes",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "i-v",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00008"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}
@article {Thrassou:2015:1469-347X:401,
author = "Thrassou, Alkis and Papasolomou, Ioanna",
title = "Editorial",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "401-404",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00001"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}
@article {Costa:2015:1469-347X:405,
author = "Costa, João Vidigal and de Freitas, Carlos Lucas and Paiva, Teresa",
title = "Brain imaging during advertising: A neuromarketing study of sound and pictures",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "405-422",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00002"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}
@article {Bresciani:2015:1469-347X:423,
author = "Bresciani, Stefano and Ferraris, Alberto",
title = "International diversification and performance in European service multinational companies",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "423-437",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00003"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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@article {Giovanis:2015:1469-347X:439,
author = "Giovanis, Apostolos N. and Pierrakos, George",
title = "Symmetric and asymmetric effects of primary healthcare attributes on patient satisfaction: Do they vary across patients?",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "439-463",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00004"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}
@article {Bakeer:2015:1469-347X:465,
author = "Bakeer, Ali and Wynn, Martin",
title = "E-business in the university sector: A case study from Libya",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "465-481",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00005"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}
@article {Kurtulmuşoğlu:2015:1469-347X:483,
author = "Kurtulmuşoğlu, Feride Bahar and Altıntaş, Murat Hakan and Kaufmann, Hans Ruediger and Alkibay, Sanem",
title = "Deviant customer behaviour: A perceived classification",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "483-502",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00006"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}
@article {Shuv-Ami:2015:1469-347X:503,
author = "Shuv-Ami, Avichai and Thrassou, Alkis and Vrontis, Demetris",
title = "Contemporary sports club branding: Empirical findings on basketball and value-based conceptual constructs",
journal = "The Marketing Review",
volume = "15",
number = "4",
year = "2015",
itemtype = "article",
issn = "1469-347X",
publication date ="2015-12-31T00:00:00",
pages = "503-524",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2015/00000015/00000004/art00007"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
}